Hailey Bieber is pushing back against body speculation in the most Hailey Bieber way possible: with glossy campaign photos, poolside posing, and a not-so-subtle fitness clue.
The 29-year-old model and Rhode founder sparked fresh conversation after sharing a series of swimwear photos while promoting her beauty brand. In the pictures, Bieber showed off a toned figure in brown swimwear paired with bright yellow heels.
One photo showed her posing from behind for the camera, while another featured her lounging poolside with a Rhode product tucked near the straps of her top. The images quickly had fans talking, especially because they arrived after years of online rumors about whether Bieber has had cosmetic work done.
Hailey Bieber Appears To Address Body Rumors
Later in the day, Bieber added more fuel to the conversation through her Instagram Story.
She posted a close-up shot of a resistance band positioned just below her lower body, seemingly pointing to the workouts behind her results. It looked like a quiet answer to the long-running claims that her shape is due to a cosmetic procedure.
Bieber has previously addressed rumors that she had a BBL (Brazilian Lift), making it clear she does not understand why people think she would hide the truth. “Why would I lie?” she said during an October appearance on ‘In Your Dreams With Owen Thiele’.
She also denied using Botox. “I have no Botox in my face,” Bieber said. “I made a commitment to myself that I wasn’t going to do any Botox until I was in my thirties.”
Hailey Says Skincare Treatments Are Her Thing
Bieber said her beauty routine is more about skincare consistency than surgery. “I’m just really diligent with my skincare, but there are treatments that I really do like,” she explained.
She said she likes PRP, a treatment where blood is drawn, processed, and used for skin-focused procedures. She also discussed PRF, including a version known as EZ Gel. “They take your blood, but they, it’s called EZ Gel, and basically they heat it, and then they cool it, and it kind of makes your blood like a gel consistency,” Bieber said. “And then you inject it. So I’ve done that, which I loved.” She added that she does treatments like that a few times a year and has also tried light lasers. “So that’s it,” she said.
Hailey Has Shut Down Surgery Talk Before
This is not the first time Bieber has pushed back against appearance rumors.
In 2020, she criticized social media users for comparing edited images of her younger self with newer photos. “Stop using pics that are edited by makeup artists!” she wrote at the time. “This photo on the right is NOT what I look like.” “I’ve never touched my face,” Bieber added.
As for fitness, Bieber, who welcomed son Jack with Justin Bieber in 2024, recently said her routine includes strength training and Pilates. Still, she admitted Pilates culture has become a little too trendy.
“I think it’s a little over,” she said. “I love Pilates, I really do. But I think it’s become a little bit of a fad.”
Bieber may not convince every critic. She does not seem to be trying that hard. The message from the photos and the resistance band was clear enough: she wants people to know there is work behind the look.
