BTS member Jimin has claimed the top spot in the November individual idol brand reputation rankings, based on big data analysis. IVE’s Jang Won Young and BTS’s Jungkook followed closely behind.
The Korea Corporate Reputation Research Institute analyzed 131,238,031 data points related to 1,730 individual idol brands from October 27 to November 27. The brand reputation index was calculated by measuring consumer engagement, media coverage, communication, and community interaction.
The top 30 individual idol brand rankings for November are as follows: BTS’s Jimin, IVE’s Jang Won Young, BTS’s Jungkook, BTS’s Jin, BLACKPINK’s Jennie, BTS’s V, BLACKPINK’s Rosé, BLACKPINK’s Lisa, BIGBANG’s G-Dragon, IVE’s An Yu Jin, Red Velvet’s Joy, BTS’s RM, IVE’s Rei, aespa’s Winter, BLACKPINK’s Jisoo, BTS’s J-Hope, SHINee’s Key, EXO’s Baekhyun, BTS’s Suga, Wanna One’s Kang Daniel, Red Velvet’s Irene, SEVENTEEN’s Hoshi, IVE’s Gaeul, TWICE’s Sana, TVXQ’s Yunho, Super Junior’s Heechul, Red Velvet’s Seulgi, IVE’s Liz, Oh My Girl’s YooA, and SEVENTEEN’s Mingyu.
BTS’s Jimin, who secured the top position in individual idol brand reputation, achieved impressive scores across all metrics. His participation index reached 88,116, media index hit 365,672, communication index soared to 3,050,085, and community index peaked at 3,062,877. These figures culminated in a brand reputation score of 6,566,749.
The link analysis revealed prominent terms such as travel, heartwarming, and record-breaking, while the keyword analysis highlighted Brazil, Who, and Is this for real?
