As November’s chill deepened, Jang Won Young’s star power showed no signs of cooling. The 22-year-old phenomenon once again claimed the top spot in brand reputation rankings, outshining hundreds of fellow idols.
The Korea Corporate Reputation Research Institute’s latest girl group individual brand reputation analysis, released on November 16, placed IVE’s Jang Won Young at the summit. The ranking, based on over 110 million data points collected last month, saw BLACKPINK’s Jennie and Rosé trailing in second and third place respectively. However, the significant gap in scores underscores Jang’s overwhelming influence in the industry.
Despite a 23% dip from the previous month, Jang Won Young’s brand reputation index of 7,306,431 was enough to maintain her reign atop the list of 730 individuals. This impressive feat speaks volumes about her enduring brand value and public appeal, transcending mere fan power.
IVE’s collective strength was also on display, with all members securing spots in the top 30. Beyond her group activities, Jang Won Young has cemented her status as a leading Gen Z icon through her role as an ambassador for luxury brands.
