Meghan Markle is entering a new phase in her post-royal career after her partnership with Netflix came to an end, closing a major chapter in the media strategy she built alongside Prince Harry. After stepping away from royal duties and leaving acting behind, Markle had hoped to shape a fresh identity in entertainment and lifestyle content. Now, with Netflix no longer in the picture, attention is shifting to what comes next.
The split follows the run of With Love, Meghan, a lifestyle series that lasted two seasons before the streamer decided not to renew it. The show failed to match the impact of Harry & Meghan, the couple’s 2023 docuseries that helped launch their much-publicized Netflix era. While the original deal with the platform reportedly carried enormous expectations, later projects appear to have delivered more modest results.
Still, the end of the partnership does not appear to signal a retreat. Both sides seem to be moving on without public friction, and Markle’s team has projected confidence about what lies ahead. Her lifestyle brand, As Ever, is now being positioned as a standalone venture, with representatives emphasizing its rapid growth and the possibility of an independent future outside the Netflix umbrella.
Launched alongside her lifestyle show in 2025, As Ever reflects Markle’s long-running interest in curated domestic living, echoing the sensibility of her former blog, The Tig. The brand offers premium pantry items and home-focused products, although there have been signs that demand may not have matched the early buzz. Even so, the broader goal appears unchanged: building a brand that can operate on its own terms.
Markle and Harry also continue to pursue scripted and documentary projects through Archewell Productions. Among them is Cookie Queens, a documentary that premiered at Sundance and follows Girl Scouts navigating the competitive world of cookie sales. The couple is also developing an adaptation of Jasmine Guillory’s novel The Wedding Date, with Girls Trip writer Tracy Oliver attached to the project.
Beyond film and television, Markle remains active on social media, where she continues to shape her public image directly. Through carefully selected personal and professional posts, she is still cultivating the kind of lifestyle-driven visibility that has become central to her business ambitions. That presence may prove increasingly important as she moves further away from legacy platforms and toward ventures she can control more fully.
For Markle, the end of the Netflix deal looks less like a collapse than a pivot. The bigger question now is whether she can turn independence into momentum and prove that her brand can resonate without the backing of one of the world’s largest streaming companies. The next stage of her career may depend not on one major partner, but on whether audiences are still willing to follow where she goes next.
