Three years into her marriage to Kanye West, Bianca Censori continues to turn heads—and not always for the right reasons. From strolling through the streets of Italy wearing nothing but a pillow to showing up at the Grammys in a sheer gown that left little to the imagination, the 30-year-old architect-turned-fashion-muse has become the internet’s favorite shockwave.
Sources say Kanye, 48, gets “a thrill” from parading Bianca in public and curating her increasingly risqué wardrobe. Others in their circle aren’t convinced it’s all consensual creativity—some whisper that Bianca’s extreme looks are less about empowerment and more about control.
According to insiders, the rapper enforces “bizarre rules” to keep Bianca’s body camera-ready. At restaurants, he reportedly orders only appetizers for her while he indulges in fried chicken and mac and cheese. At home, she eats off salad plates “to keep portions small.” He allegedly bans tattoos, piercings, and even tan lines to maintain what he calls her “flawless aesthetic.”
The revelations surfaced just as Bianca prepared to launch her own fashion brand—but sources say Kanye’s grip remains tight. “Bianca may be the face and body of the label, but Kanye is the one pulling every string,” says one insider. “He bankrolls it, dictates the designs, and even delays launches when he changes his mind.”
Originally slated for October, Bianca’s debut line has now been pushed to December—reportedly because Kanye keeps reworking it. The collection, described as “fetish-wear inspired,” mirrors his notorious tastes and even draws comparisons to his ex-wife Kim Kardashian’s shapewear empire, SKIMS. “It’s no accident,” another source reveals. “Kanye wants Bianca’s line to compete directly with Kim’s. He still insists Kim owes her success to him, and this is his way of getting even.”
Kanye’s fixation on Kim, 45, hasn’t gone unnoticed. Four years after their divorce, Kim has spoken openly about the emotional toll of their marriage, telling her sister Kourtney that her calm demeanor was actually “a trauma response.” Friends say she’s still haunted by the years of manipulation and public humiliation.
Meanwhile, Kanye—who’s faced bans and backlash for his antisemitic posts and erratic behavior—remains determined to keep his ex-wife within his orbit, even through business rivalry. “He wants Bianca to outshine Kim,” an insider says. “That’s his version of closure.”
Bianca, often dubbed “Kim 2.0,” reportedly harbors no ill will toward Kim. Insiders claim she simply sees her fashion venture as both personal and strategic: a chance to step out of Kanye’s shadow—while still playing by his rules.
