Cha Eunwoo has captivated fans with a heartfelt voice message that feels like a personal call from a loved one, transforming his album promotion into an emotionally resonant experience. On November 4, the multi-talented star posted a mysterious note on Fantagio’s official account reading, Call me now, before the sound fades away, along with a phone number. Fans who dialed in were greeted by his gentle voice saying, Hey, it’s Eunwoo.
How have you been? Heard anything about me lately? Remember who I am? I’ve got everything planned out. What are your thoughts on my album? Excited? I can’t wait either. I’ll ring you next week, so take care of yourself and think of me often. Miss you lots.
This creative campaign, part of the promotion for his upcoming second mini-album Else set for release on November 21, cleverly turns his military service into a moment of connection rather than a hiatus. It resonates deeply with fans, evoking nostalgia for an era when communication from enlisted artists was limited.
The response has been overwhelmingly positive, with many praising its warmth and originality. Cha Eunwoo previously proved his global influence with his debut mini-album Entity, which topped iTunes album charts in 21 regions, led the worldwide chart, and sold 210,000 copies in its first week.
His 2024 Just One 10 Minute Mystery Elevator fan concert tour across 11 cities in Asia and South America, followed by solo fan meetings in Seoul and Tokyo, solidified his international appeal. Industry observers are now watching closely to see what milestones his second album will reach.
Despite serving in the Military Band under the Defense Ministry’s Support Group, Cha Eunwoo continues to sustain his momentum through innovative promotions and cinematic ventures, including his recent film First Ride, where he portrays Yeonmin—a performance that has kept the movie performing steadily at the box office since its October 29 premiere.
