Coupang Play’s reality series Just Makeup continues to captivate audiences, holding the No. 1 spot on the platform for four consecutive weeks and showing no signs of slowing down.
The show is a high-stakes makeup survival competition where top beauty professionals from Korea and around the world go head-to-head with their own signature styles. With its global lineup, Just Makeup has been praised as a stage where art and performance intersect, redefining what a beauty competition can be. Fans tuning in every Friday at 8 PM (KST) have even coined new terms like Just Makeup Recommendation, underscoring the show’s cultural impact.
The international response has been equally impressive. According to FlixPatrol, the show has ranked in the top 10 most popular series in seven countries, including Singapore, the Philippines, Thailand, and Saudi Arabia. It also holds an IMDb rating of 8.5, cementing its global acclaim.
The Straits Times, praised the program, writing, “With its exciting challenges and intense competition, once you start watching, you can’t stop.” Tom’s Guide noted that the show “has immediately captured the attention of the beauty industry,” adding that fans have dubbed it “the ultimate makeup battle,” sparking widespread online conversation.
The series has also generated a social media frenzy, with influencers around the world posting episode reviews, challenge makeup recreations, and product highlights, further driving the global reach of K-Beauty.
Viewers worldwide have praised the show for statements such as: “Makeup has so many dimensions,” “It’s art beyond makeup,” and “Finally, a competition that truly focuses on makeup.” With just two episodes left, Just Makeup continues to prove its content impact and international appeal, leaving fans eagerly anticipating the finale.
