Rei attended the “TikTok Awards Korea 2025” on October 25 at Korea University’s Hwajeong Gymnasium in Seoul, where she took home the “Best Trend Leader” award, solidifying her position as a leading figure in global short-form content trends.
In a statement released through her agency, Starship Entertainment, Rei shared, “I’m incredibly grateful to my global fans for embracing the many personas I’ve explored this year, especially the ‘Raging Guinea Pig.’ It feels surreal and delightful that the TikTok videos I started filming just for fun have led to such a meaningful honor.”
She continued, “I hope people won’t hesitate to share what they love with others. Whether it’s music or fashion, your passion could inspire the next big trend. As the ‘Best Trend Leader,’ I’ll continue to create fun and exciting content in my own unique way.” Rei also added, “IVE will kick off our second world tour on October 31. We’re preparing incredible performances, so please keep supporting us!”
Since her debut, Rei has earned the nickname “Pose Master” for popularizing signature gestures such as the “Ribbon Peace” and “Kong-suni Pose.”
On TikTok, she’s known for quickly picking up on viral trends, often adding her personal flair—or even launching entirely new challenges that capture the attention of fans and the wider public.
Rei’s popularity skyrocketed through viral moments like the “Tiramisu Cake Challenge,” “Real or Fake,” “Sorry for Being Cute,” and “Iraira Challenge.” This year, her “Raging Guinea Pig” challenge, tied to IVE’s “ATTITUDE” promotions, became a massive hit, with numerous K-pop artists joining in.
Fans also created playful spin-off memes such as “Raging OO” and “OO Guinea.” Her influence was officially recognized with the “Best Trend Leader” award at the TikTok Awards Korea 2025.
Beyond TikTok, Rei has gained significant traction in the beauty, fashion, and entertainment scenes. Her “authentic charm” resonates with both Gen Z and millennials alike.
Her weekly YouTube series, “Try Following Rei,” which airs every Thursday, offers fans an intimate glimpse into her daily life. As a true “All-Time Trendsetter,” industry observers eagerly await the next wave of trends she’ll create.
In other news, Rei’s group IVE will launch their second world tour, “SHOW WHAT I AM,” at Seoul’s KSPO DOME from October 31 to November 2.
