K-pop sensation ENHYPEN has solidified its global influence, making waves in the fashion industry. According to a recent report by influencer marketing platform Lefty, ENHYPEN (comprising Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and NI-kI) generated an impressive 18.29 million USD in Earned Media Value (EMV) during the “2026 S/S Women’s Milan Fashion Week”. This represents the highest value achieved by any celebrity group participating in the event.
Lefty, renowned for its fashion week analytics, measures the media value generated each season. This metric—accounting for social media reach, engagement, and brand exposure—serves as a key indicator of an artist’s brand strength in the industry.
As brand ambassadors for Prada, ENHYPEN attended the “2026 S/S Women’s Fashion Show” in Milan on September 25. The group’s fashion-forward looks and striking visuals captured the attention of international media outlets, including L’Officiel, Hypebeast, Nylon US, and Grazia Singapore, along with global fashion insiders. Fans flocked to catch a glimpse of the K-pop stars.
ENHYPEN has been a formidable presence in the fashion world since their debut at fashion week in 2023, when they became the first K-pop boy group to have all members attend an overseas fashion week. They continued their dominance, topping Lefty’s media value rankings at Milan Fashion Week at the end of 2023 and once again at the end of 2024, cementing their status as global trendsetters.
In other news, ENHYPEN is set to conclude their world tour with an encore performance. The ENHYPEN World Tour “WALK THE LINE: FINAL” will take place from October 24 to 26 at the KSPO DOME in Seoul’s Olympic Park. Tickets for all three shows, including those with limited visibility, sold out rapidly during pre-sales, once again underscoring ENHYPEN’s significant box office appeal.
