Shin Se Kyung has revealed the touching, behind-the-scenes process behind her fan-focused birthday café event, further solidifying her reputation as one of the most sincere and grounded stars in the industry.
On July 26, her agency, The Present Company, hosted a special birthday café in Seoul to celebrate her birthday. While such events are typically organized by fans or agencies, Shin Se Kyung took it a step further, personally getting involved in every aspect of the preparation. Her hands-on participation has raised the bar for how celebrities engage with their fanbase.
Earlier this week, a vlog uploaded to Shin Se Kyung’s official YouTube channel offered an intimate look at her efforts. In the video, she’s seen baking and packaging cookies and madeleines herself, earning enthusiastic praise from fans around the world. The footage highlights her meticulous attention to detail, from mixing the dough to keeping a close watch on the oven and thoughtfully wrapping each treat. It’s clear these weren’t just snacks, they were heartfelt gifts.
Additional behind-the-scenes photos released from the event captured even more candid moments. Shin Se Kyung was seen smiling as she read handwritten notes from fans, posing at a charmingly decorated photo zone, and playfully holding balloons. These scenes of genuine joy and interaction resonated deeply with fans, reinforcing the strong connection she shares with her supporters.
This fan-centric project once again showcased Shin Se Kyung’s authenticity and dedication. From planning and production to being present at the venue, she was fully immersed in every stage, offering a rare example of celebrity-fan connection that feels personal, not performative.
Outside of fan events, Shin Se Kyung remains in high demand as a model for major brands and is currently gearing up for the release of her upcoming film, Humint.
