Hailey Bieber is stepping into summer with Mango.
The Rhode founder has been named the face of Mango’s summer 2026 campaign, ‘Craft Your Own Story’, which was shot across Los Angeles. The city choice is intentional. Bieber has long called L.A. home, and the campaign uses familiar streets and sunlit settings to frame Mango’s latest seasonal collection.
The result is a relaxed, warm-weather campaign built around personal style, easy layering, and polished everyday pieces.
Hailey Bieber Fronts Mango’s Summer Campaign
Mango says the campaign is designed around self-expression and versatility.
The collection features short summer pieces, fitted tops, oversized outerwear, and warm-weather dresses, with blue and red serving as the main color tones of the season. The styling is meant to move between casual daytime looks and more refined summer dressing.
Bieber joins a long list of major names who have fronted Mango campaigns, including Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penélope Cruz, Kaia Gerber, and Kendall Jenner.
Hailey’s Fashion Campaign Streak Continues
The Mango campaign comes during a busy fashion stretch for Bieber.
She was also recently unveiled as the star of Alaïa’s latest campaign, following her recent work with DKNY. Combined with her growing Rhode beauty empire, Bieber is continuing to position herself as one of fashion and beauty’s most visible campaign faces.
Mango is also coming off a strong year. In March, the Spanish fashion label reported 2025 revenue of 3.8 billion euros, up 13 percent from the previous year. The company also disclosed a record investment of nearly 225 million euros toward expanding and refurbishing its global store network.
For Mango, Bieber brings celebrity pull and a clean summer image. For Bieber, the campaign adds another major brand to an already packed fashion résumé.
