Bad Bunny may have just delivered one of the most talked-about halftime shows in Super Bowl history—but the NFL rumor mill is already spinning toward 2027. With Super Bowl LXI set for February 14 at SoFi Stadium in Inglewood, California, fans are asking the same question: who’s next?
The Super Bowl halftime show isn’t just a performance anymore—it’s a global pop culture moment that can eclipse the game itself. Ever since Michael Jackson’s legendary 1993 set turned halftime into must-see television, the slot has become the ultimate stage for music’s biggest names. Today, the selection process is largely shaped by the NFL’s partnership with Jay-Z’s Roc Nation, which has served as the league’s live music entertainment strategist since 2019.
Under Roc Nation’s guidance, the halftime show has delivered headline-dominating performances from Shakira and Jennifer Lopez to Rihanna, Usher, Kendrick Lamar, and most recently, Bad Bunny. The bar keeps rising, blending spectacle, surprise guests, and cultural relevance into a 12-minute global event watched by tens of millions.
Now, speculation around the 2027 headliner is heating up fast. Taylor Swift remains a perennial favorite, especially given her recent deep ties to the NFL spotlight. Miley Cyrus has long been rumored for the gig and could align a halftime appearance with major career milestones. Cardi B’s name continues to circulate, thanks to her strong NFL presence and undeniable stage power.
And then there’s Harry Styles. As the NFL expands its international footprint, global appeal matters more than ever—and Styles’ worldwide fan base makes him a compelling contender. With SoFi Stadium hosting once again, expectations are sky-high for a show that can match or surpass the buzz of recent years.
For now, the NFL, Roc Nation, and Apple Music are staying tight-lipped. But one thing is certain: landing the Super Bowl LXI halftime slot won’t just crown the next performer—it will define the biggest night in live entertainment for 2027.
