Melania Trump’s latest documentary is making headlines around the world—but not for the reasons its producers likely hoped. The film, which promises an inside look at the First Lady’s life and influence, was abruptly pulled from theaters in South Africa just ahead of its scheduled release. The sudden cancellation followed mounting criticism that the project feels less like a personal profile and more like a polished political vehicle.
Major cinema chains in South Africa, including Ster-Kinekor and Nu Metro, had already agreed to screen the film, and independent venues were also preparing for showings. However, local distributor Filmfinity reportedly reversed course after concerns surfaced about the documentary’s tone and messaging. Insiders say the issue wasn’t government interference or legal trouble—it was the growing perception that the film’s narrative leaned heavily in favor of the current U.S. administration.
South Africa’s complicated history with propaganda reportedly played a role in the decision. Distributors were said to be wary of how audiences might interpret a theatrical release, especially in a country where sensitivity to political messaging in media runs deep. Even though the documentary cleared regulatory approvals and isn’t officially banned, exhibitors ultimately chose to step back rather than risk public backlash.
The project has also faced criticism over its director, Brett Ratner. Once a major Hollywood figure, Ratner’s career stalled after multiple sexual misconduct allegations surfaced in 2017. Though he has denied the accusations, his involvement has reignited debate and fueled calls for boycotts from some viewers who remain skeptical of his return to high-profile filmmaking.
Despite the international turbulence, the film’s U.S. premiere is set to move forward in dramatic fashion. Backed by Amazon and carrying a reported $75 million budget, the documentary is slated to debut in Washington, D.C., at a star-studded event. The guest list includes Donald Trump Jr., prominent Fox News personalities, and several senior administration officials. With political heavyweights and unexpected celebrity names expected to attend, the premiere is poised to generate as much buzz as the controversy that’s already surrounded it.
Whether audiences see it as an intimate portrait or a strategic image-builder, the documentary has undeniably sparked a global conversation. And with its high-profile rollout in the United States, the spotlight on Melania Trump—and the film itself—is only getting brighter.
