Victoria Beckham appears to be taking decisive action as the Beckham family navigates one of its most public and damaging controversies yet. The fashion designer is reportedly searching for a new “discreet” social media expert for her London-based label, offering a salary of up to £60,000 a year—just days after her eldest son, Brooklyn Beckham, made explosive accusations against his parents.
The timing has fueled intense speculation. On January 19, Brooklyn released a six-page statement that sent shockwaves through the carefully managed image of the Beckham empire. The 26-year-old accused his parents, David and Victoria, of years of emotional manipulation and controlling behavior, claiming they repeatedly interfered with his relationship and marriage to actress Nicola Peltz. One of his most stinging claims alleged that Victoria behaved inappropriately at his wedding, leaving him feeling humiliated in front of guests.
Amid the fallout, Victoria’s fashion house has quietly advertised a senior social media role based in London’s Hammersmith district, with a reported salary range of £36,000 to £60,000 per year. While the brand maintains this is part of routine hiring, industry insiders see the move as calculated damage control during a full-blown PR storm. The role will focus heavily on managing the brand’s global presence on X, where the Beckhams have long projected a polished, aspirational image.
The job description paints a clear picture of what’s being sought. The ideal candidate must excel at “luxury storytelling,” deliver “brand-right content,” and stay calm under pressure. The emphasis on discretion and meticulous attention to detail has not gone unnoticed, especially as Brooklyn has accused his parents of prioritizing “Brand Beckham” over genuine family relationships.
In his statement, Brooklyn also claimed that his parents’ team fed selective narratives to the media, forcing him to speak out against what he described as repeated printed lies. He alleged they attempted to pressure him into signing away rights to his own name shortly before his 2022 wedding, adding another layer to the growing list of accusations now being dissected online.
Victoria has not directly addressed her son’s claims. Instead, she has continued posting throwback family photos on social media, a move some interpret as an attempt to project unity without engaging in the public dispute. David Beckham, meanwhile, offered a measured response during a recent CNBC interview, suggesting that children are allowed to make mistakes and that parenting sometimes requires stepping back.
As the search for a £60,000 digital strategist continues, reports suggest the Beckham brand may also be hiring additional PR staff, signaling a broader shake-up behind the scenes. Whoever steps into the role won’t just be managing social media—they’ll be tasked with protecting one of the most recognizable family brands in the world at a moment when its carefully crafted image appears more fragile than ever.
