Cha Eun Woo’s younger brother Lee Dong Hwi has debuted as an AI expert, marking a new phase in his career. On May 16, the channel Sebasi Talk released a video titled Korea AI Summit: Rising Star Researcher with Brains and Beauty, featuring Lee’s appearance at the AI Summit Seoul and Expo 2025 held on May 10 at COEX in Seoul alongside Unbound Lab CEO Jo Yong Min.
In a pre lecture interview, Lee explained that he studied media in China and later worked in advertising before joining the planning and development of this project, adding that he was grateful for the opportunity to speak at the event.
He noted that being around celebrities shaped his understanding of their concerns, especially their constant effort to deepen communication with fans, and observed that both individuals and entertainment companies struggle with data feedback, which inspired him to create a tool that could collect and use this information effectively.
He also pointed to the prevalence of malicious comments as a major factor motivating the project, explaining that the team is developing a system designed to protect public figures from excessive negativity.
At the event, Lee delivered a lecture titled AI Recipe: From a Tool for My Brother to a Brand Verification Solution, engaging the audience with a detailed account of how personalized tools for celebrities expanded into comprehensive brand analysis technology.
