aespa is officially the new face of Shin Ramyun worldwide. Nongshim announced on Wednesday that the girl group will serve as global ambassadors for the iconic spicy noodle brand.
The partnership will bring Shin Ramyun’s global slogan, Spicy Happiness In Noodles, to fans across the globe. Nongshim cited aespa’s high-energy image, alignment with the brand’s values, and their genuine love for the product as key reasons for the collaboration.
To kick things off, the group stars in a music-video-style commercial that highlights both their signature vocals and choreography while promoting the noodles. Fans can expect the playful Shin Ramyun Dance, which turns opening a noodle package and pouring hot water into a fun dance routine, along with a hand-choreographed routine spelling out SHIN.
In addition, Nongshim will release aespa-themed special packaging. Multi-packs will feature a group image, while individual packs spotlight each member. The limited-edition packaging will launch in China this November and roll out to South Korea and other global markets in December. Select Shin Ramyun and Shin Ramyun Toomba multi-packs will also include collectible photo cards with the members’ pictures and handwritten notes.
aespa shared their excitement, saying, “Shin Ramyun has always been a favorite in our daily lives. Now, as official ambassadors, we can share its charm with our global fans even more actively.”
A Nongshim spokesperson added, “aespa perfectly embodies the spirit of Spicy Happiness In Noodles. Together, we aim to strengthen Shin Ramyun’s position as a leading K-food brand worldwide.”
