(G)I-DLE’s Miyeon is kicking off a special pop-up event in Seoul today to mark her long-awaited comeback.
Cube Entertainment announced that the MIYEON 2nd Mini Album [MY, Lover] POP-UP will run for seven days, from November 5 to 11, at Atrium A on the first floor of Times Square Mall in Yeongdeungpo, one of Seoul’s major shopping complexes.
The pop-up showcases striking art installations and photo zones inspired by the multifaceted themes of love explored in Miyeon’s second mini album, MY, Lover. The space offers fans an immersive way to experience the singer’s creative vision and signature aesthetic.
Fans visiting the event can shop an exclusive lineup of merchandise, including MY, Lover-themed photo cards, diaries, paper photo magnets, and ID photo holder mirror keychains. The collection also features more practical items such as half-zip sweatshirts, shoulder bags, blankets, and mini faux fur pouch keychains—perfect for both collectors and casual fans.
To make the experience even more interactive, attendees who share posts about the pop-up on social media using designated hashtags will be entered into a raffle to win a hand-signed photo card from Miyeon. Each purchase receipt will also include Miyeon’s handwritten message, adding a personalized touch to the event.
After its Seoul run, the pop-up will travel to Taipei later this month, giving international fans a chance to join the celebration.
Miyeon’s new mini album MY, Lover, released on Monday, has already seen strong success across Asia. The album topped both the daily and weekly bestseller charts on QQ Music, China’s largest streaming platform. The title track, “Say My Name,” also hit No. 1 on Bugs’ real-time chart and entered the Melon HOT 100 top rankings, signaling a powerful start to her latest era.
