K-pop sensation ILLIT is set to expand their musical horizons through a collaboration with renowned American producers.
On November 4, ILLIT unveiled the track motion video for their debut single “NOT CUTE ANYMORE” on HYBE Labels’ official YouTube channel. The upcoming release features two tracks: the title song and a B-side titled “NOT ME.”
The title track “NOT CUTE ANYMORE” is an anthem about shedding a one-dimensional cute image. Produced by Grammy-nominated hitmaker Jasper Harris, known for his Billboard Hot 100 chart-toppers, the song promises to showcase ILLIT’s multifaceted charm. The collaboration also includes songwriting from Sasha Alex Sloan and Korean artist You Ra, amplifying anticipation for the synergy between these diverse creators and ILLIT.
The B-side “NOT ME” serves as a bold declaration of self-identity. Produced by Pebbles & TamTam, the American female duo behind the viral TikTok hit “Pink Like Suki,” the track features writing credits from ILLIT members You Na, Min Ju, and Mo Cha, highlighting the group’s artistic growth and emotional depth.
The track motion concept adds a stylish visual touch to the comeback. ILLIT teamed up with British fashion brand Ashley Williams, incorporating the brand’s collage-inspired designs into a sleek LED display that reveals the new song titles.
ILLIT’s debut single “NOT CUTE ANYMORE” explores the gap between public perception and personal identity. Concept photos for the new release will be unveiled on November 10 and November 12, further heightening anticipation for the group’s comeback.
Ahead of their official return on November 24, ILLIT will host the “2025 ILLIT GLITTER DAY IN SEOUL ENCORE” concert at Olympic Hall on November 8 and 9. The event’s instant sell-out during pre-sales once again underscores ILLIT’s rising popularity and formidable ticket power.
