The Korean Corporate Reputation Research Institute analyzed 13,545,178 pieces of big data on rookie idol group brands collected between October 4 and November 4, 2025—an 18.46 percent increase from the previous month. The brand reputation index measures how online consumer behavior affects brand perception through participation, media coverage, communication, and community engagement. This study included male and female idol groups that debuted after 2023, combining quantitative analysis with qualitative monitoring to evaluate their influence.
According to the results, the top 30 rookie idol groups for November 2025 are Cortis, Kiki, AlphaDriveOne, BabyMonster, Tours, Izna, ILYT, Hats to Hearts, Nine, Miaow, Kickflip, X-Love, Say My Name, Licenne, Cat’s Eye, Genius, IDIT, Eunice, Eight, Artemis, Hedges, Close Your Eyes, NexG, Now or Days, Lunate, If I, Baby Don’t Cry, Tracer, Bad Villain, and Horizon. Cortis—comprising Martin, James, Juhun, Seonghyeon, and Gunho—took first place with a total index of 1,303,125, though this marked a 40.47 percent drop from October’s 2,189,178.
Kiki ranked second with 1,186,529, up 57.16 percent thanks to strong community and communication scores, while AlphaDriveOne followed in third with 1,119,931, showing steady growth. BabyMonster climbed to fourth with 1,104,917, an impressive 166.09 percent jump, and Tours landed fifth with 1,055,945—up 127 percent from October. The results highlight the rising competition and visibility among rookie groups as fandom engagement and online influence continue to shape the K-pop landscape.
